About Me
I’ve been fortunate to work across brand, print, digital, web and creative direction, building systems that make good work easier to make and easier to use.
- 10+Years building brands people care about
- Creative DirectorLeading a creative department
- Brand to billboardPrint, web, social, OOH and vehicle wraps
- Next move?Tell me about your project
Leading the creative services department: setting creative direction across brand, print, digital, web and out-of-home, and building the systems and standards that help the team make strong work faster.
Joined as a senior designer, owning brand, print and web projects from first sketch to final delivery while raising the bar on craft and consistency across the team’s work.
Looked after the brand day to day: guarding the visual identity, building templates and guidelines, and keeping every touchpoint feeling like it came from the same company.
Designed and built across print and digital, from brand collateral to responsive web pages, learning to hand-code the things I designed.
My Phillosophy
The Art of the Ninja
When I was a kid, I was obsessed with Teenage Mutant Ninja Turtles, and rightfully so. Each one had his own technique and his own personality, and they all shared my love for good, cheesy pizza. I had every toy from the 2003 series and watched it religiously every Saturday morning. I bled green ooze (#12E34A). So when my dad passed away halfway through the fourth season, my mean green friends helped carry me through.
Fast forward to my 30s. I’m now a dad to four turtles of my own, and my challenges look very different: finances, house projects, leading my family well. But in the middle of all that pressure, someone yelling “Cowabunga!” (as people so often do) or the smell of mozzarella escaping a square cardboard box takes me right back to four ragtag ninjas trying to make it in the sewers of New York.
Good brands don’t just stir an emotion in the moment. They become part of a memory. If you can show up for someone, remind them of a good time, and help them through a hard one, you’ve found a lifelong fan.
Whether you’re building an experience, a product, a service, or something in between, you have a chance to take what makes you excellent and turn it into a memory people can’t help but share.
The Ninja’s Honor
Every turtle stands for something. They can be loud, reckless, and arguing over the last slice, but they always stand for what matters most.
We’re more connected than ever, and somehow lonelier than ever. People are tired of being sold to and skeptical of what brands say. Trust doesn’t come from saying the right things. It comes from saying true things. Together, we’ll uncover what’s true about your brand and find an honest, authentic way to say it. That’s where trust is earned.
There’s Power in a Team
Leo, Mikey, Raph, and Donnie were each masters of their own technique, but they were nothing without each other. I believe the creative process doesn’t just need to be collaborative. It gets to be. I work directly alongside you so that what you do best stays at the center and what makes you stand out gets celebrated.
I’m confident in the decade-plus I’ve spent honing my craft, but you know your business and your audience better than anyone. I’m not going to put down my nunchucks and pretend I know everything about wielding a katana. With you involved at every step, we’ll build a brand that makes you say, “Shell yeah!” You’ll always know where we’re going and how we’re getting there, and you’ll get to point out the sights along the way.
If you’ve read this far, I’m willing to bet something here stuck with you. I’d love to team up, make something great, and maybe grab a slice of pizza after.